How to Find a Co-Founder

Finding the right business partner takes time and consideration. You want to find a partner that is a good fit for you and your business. You never want to rush into a business relationship. Finding the right partner is similarRead More

Direct Response Television (DRTV) campaigns are a great way to get your service in front of millions of people. Over the last several years DRTV has become more popular because it’s affordable, measurable and companies see a significant increase inRead More

Is the Infomercial Dead?

Is the Infomercial Dead

The answer is a resounding no. Although the concept is almost seventy years old, the numbers reflect that the industry is not only alive but thriving. Having matured beyond its initial identity, DRTV or Direct Response Television has proven toRead More