BRTV

Direct response television (or DRTV’s) primary focus is asking consumers to act immediately during an advertisement. Short form DRTV is also often called a spot and is paired with visual demonstrations and a Call-to-Action. Brand response television, on the otherRead More

1. Professional and Lightweight Packaging Because shipping is often based on weight, it’s likely best to keep your packaging as lightweight as possible. You will not only save on shipping, but will be more environmentally friendly. Consider that packaging isRead More

How to Pitch: Start with a Story

You need to know the details, numbers, market analysis, profits, losses and so much more. However, you do not want to bore your potential investor to death, so use your pitch time to tell a story. Can you introduce aRead More

When it comes to work, there is a distinct difference between being “busy” and being “productive”. In today’s fast-paced world of innovation, technological advancements, and consistent connectivity via the World Wide Web, “busy” is often viewed as a value thatRead More

Entrepreneurs are Happier People

Entrepreneurship means long hours, no vacation, and always being “on.” So why is it that entrepreneurship is so often idealized? Some might say it’s the control over their work environment, and others might say it offers the opportunity to goRead More

Even the most seasoned writer may believe that a product description is just that, describing a product. However, a great product description should make a customer purchase. Below are some tips to help you write a description that will leaveRead More