Script Writing

The perfect infomercial is a balancing act between what the problem your prospective customer faces and how your product solves it. It leads a viewer to purchase your product while hopefully keeping them entertained along the way. The script isRead More

BRTV

Direct response television (or DRTV’s) primary focus is asking consumers to act immediately during an advertisement. Short form DRTV is also often called a spot and is paired with visual demonstrations and a Call-to-Action. Brand response television, on the otherRead More

Difference between

When it comes to work, there is a distinct difference between being “busy” and being “productive”. In today’s fast-paced world of innovation, technological advancements, and consistent connectivity via the World Wide Web, “busy” is often viewed as a value thatRead More

Celebrity Endorsements

There are ways to effectively identify your product: harness the power of referral and increase brand awareness. A celebrity endorsement can be the powerhouse that propels your product marketing to the next level. The wrong partnership can have you scramblingRead More

Direct Response Television (DRTV) campaigns are a great way to get your service in front of millions of people. Over the last several years DRTV has become more popular because it’s affordable, measurable and companies see a significant increase inRead More