Blog

Entrepreneur Misconceptions

Entrepreneurs are a misunderstood group. They are sometimes over-glorified while at the same time often over-vilified. The truth, in contrast to public perception, lies somewhere in the middle. Today I’d like to clear up some of the common myths aboutRead More

DRTV Success with Kevin Harrington

DRTV

Direct Response Television, or DRTV, is any television advertising that asks consumers to respond directly to the company. Understanding how to manage a DRTV media can make or break a campaign. This requires the right media partner with the specializedRead More

Is the Infomercial Dead?

Is the Infomercial Dead

The answer is a resounding no. Although the concept is almost seventy years old, the numbers reflect that the industry is not only alive but thriving. Having matured beyond its initial identity, DRTV or Direct Response Television has proven toRead More

Things To Make 2017 Successful

Growing Business

Although the title is outlandish, as entrepreneurs, too often we fall prey to pursuing so many paths to “sure-fire,” “guaranteed success” that we look back at 2016 exhausted and spent but with only a couple of our goals checked off.Read More