7 Tips For Writing Product Descriptions that Sell

Product Description

Even the most seasoned writer may believe that a product description is just that, describing a product. However, a great product description should make a customer purchase. Below are some tips to help you write a description that will leave your target audience wanting to click the “add to cart” button.

 1. Use Sensory Adjectives 
Use adjectives to describe how your product feels, looks, tastes or smells. This will engage and persuade your audience by connecting to their subconscious senses. As an example, if you were selling a candle with a calming scent, you’d want your customer imagining the relaxing scent of fresh lavender.

2. Write for Your Target Demographic 
Find out who your target market is and write with them in mind. This should go beyond finding out some basic demographic data. Create buyer personas and find out what makes your customer tick!

3. Focus on the Benefits to the Customer
A great place to start is to make a list of all of the features of your product. From there, you can start mapping out how each feature is a benefit to the customer, and what problems these features solve. When they can see how your product benefits them, they’ll be more inclined to purchase. 

4. Tell a Story 
Your customer should have a vision of how the product fits in to their life. Does the purse have great pockets for organization? Don’t just list “inside pocket.” You could write something along the line of “Inner pocket is the perfect size for your cell phone. Stop fumbling around the bottom of your purse” 

5. Put your Strongest Selling Points First 
If you are selling a lightbulb that lasts 50 years, that key point shouldn’t be buried at the end of the description. Consumers may not read past the first sentence or two, so you should hook them from the beginning. 

6. Make it Easy to Read 
Your customer should be able to easily find all information needed to make a purchasing decision. Make sure your font size is legible and use bullet points to call out key information. Keep it short, sweet and to the point! 

7. Optimize for SEO  
It’s important to write with the customer in mind, but you should also be optimizing for search engines. This means doing a keyword analysis for the best opportunities related to your product, and adjusting your text accordingly.

Last but certainly not least, remember to keep your brand tone of voice and have fun with it! Happy  writing!

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