About 10 percent of startups will actually succeed in their journey and when it comes to startup there isn’t a formula for success but, all successful startups have a few things in common. We’ve compiled a list of 6 businessRead More
Making every dollar spent on television campaigns count is an important goal for businesses. Oftentimes, businesses don’t understand the difference between brand response TV campaigns and direct response TV campaigns, and so they are unable to determine which is rightRead More
It’s not just dumb luck that the most successful As Seen On TV companies are making a killing selling their products. If you’re struggling to make sales, following are the things you’re probably not doing that the top companies are:Read More
Technology has impacted every sector of the economy and this includes the world of advertising. Today, many people rely on social media and the internet to find what they need and, for this reason, having an effective social media campaignRead More
If the word “content” makes you think of whitepapers, articles, and blogs, you’re only half-right. Content consists of any information you share with customers and potential customers. Infographics, photographs, and videos are all content – and some would say, theRead More
The perfect infomercial is a balancing act between what the problem your prospective customer faces and how your product solves it. It leads a viewer to purchase your product while hopefully keeping them entertained along the way. The script isRead More
Innovation; it’s on every company’s to-do list. However, few companies actually achieve it. If you are a business owner, you are probably asking yourself how you can achieve innovation within your organization. While there is no clear cut path toRead More
Q. How did you come up with the Idea for PillRite? A. The idea for improving the pillbox stemmed from my own frustrations with managing my pills. None on the market were organized for an entire month. I came upRead More
In today’s competitive and convenience driven environment, consumers want to shop online from the comfort of their own home. An online shop is critical for businesses today. 51% of Americans prefer to do their shopping online, and this number continuesRead More
When you talk about using video and social media, there are a few different angles that need to be looked at. If a company is trying to promote their product on a social media platform, videos is likely the best option. TheRead More