“How Social Media Influences Consumer Habits” Social media has evolved into one of the most influential tools of the digital age, and with good reason. The connectivity we experience when we’re online is nearly constant, with voices coming fromRead More
Direct TV advertising is responsible for making the Snuggie and Thighmaster household names overnight — and for making millions of dollars in profit for their respective sellers. How did these products and others like them become so popular so fast?Read More
If you’re an entrepreneur, you likely find yourself talking about your product and pitching its amazing features to anyone who will listen. You have the elevator pitch down, and even a more formal pitch memorized. But what’s the next step?Read More
It’s often difficult for startups to find the investors they need because their product or service has yet to be proven in the marketplace. Investors like to see some sales figures to show economic viability before risking their money onRead More
Making every dollar spent on television campaigns count is an important goal for businesses. Oftentimes, businesses don’t understand the difference between brand response TV campaigns and direct response TV campaigns, and so they are unable to determine which is rightRead More
It’s not just dumb luck that the most successful As Seen On TV companies are making a killing selling their products. If you’re struggling to make sales, following are the things you’re probably not doing that the top companies are:Read More
Technology has impacted every sector of the economy and this includes the world of advertising. Today, many people rely on social media and the internet to find what they need and, for this reason, having an effective social media campaignRead More
Thanksgiving is a time when we celebrate so many wonderful memories with family and friends. As the holidays approach, we’re highlighting some products that will have you conquering an ongoing challenge, preparing you to put your best foot forward, andRead More
There are ways to effectively identify your product: harness the power of referral and increase brand awareness. A celebrity endorsement can be the powerhouse that propels your product marketing to the next level. The wrong partnership can have you scramblingRead More
The answer is a resounding no. Although the concept is almost seventy years old, the numbers reflect that the industry is not only alive but thriving. Having matured beyond its initial identity, DRTV or Direct Response Television has proven toRead More
