Making every dollar spent on television campaigns count is an important goal for businesses. Oftentimes, businesses don’t understand the difference between brand response TV campaigns and direct response TV campaigns, and so they are unable to determine which is rightRead More
It’s not just dumb luck that the most successful As Seen On TV companies are making a killing selling their products. If you’re struggling to make sales, following are the things you’re probably not doing that the top companies are:Read More
Technology has impacted every sector of the economy and this includes the world of advertising. Today, many people rely on social media and the internet to find what they need and, for this reason, having an effective social media campaignRead More
Thanksgiving is a time when we celebrate so many wonderful memories with family and friends. As the holidays approach, we’re highlighting some products that will have you conquering an ongoing challenge, preparing you to put your best foot forward, andRead More
There are ways to effectively identify your product: harness the power of referral and increase brand awareness. A celebrity endorsement can be the powerhouse that propels your product marketing to the next level. The wrong partnership can have you scramblingRead More
The answer is a resounding no. Although the concept is almost seventy years old, the numbers reflect that the industry is not only alive but thriving. Having matured beyond its initial identity, DRTV or Direct Response Television has proven toRead More
Direct Response Television (DRTV) campaigns are a great way to get your service in front of millions of people. Over the last several years DRTV has become more popular because it’s affordable, measurable and companies see a significant increase inRead More
Are you looking for a way to get the word out across the nation about your service? If so, direct response television (DRTV) may be right for you. DRTV uses short-form or long-form television campaigns to sell services as well asRead More
