You started a new company and now you need to get on the map and acquire leads. Most companies today have a website in addition to their location. If you use your website wisely you can increase your leads.
The producers of Services on TV did a bit of research and came up with several ways startup company’s can increase their leads online.
4 Ways to Increase Your Leads Online
Increase Opt-in Offers on Your Website-one way to increase leads and your e-mail list is to increase the opt-in offers on your site. There are many ways to do this. The first thing you should think about is your contact form. In addition to your contact page you should have a sign up form on your sidebar and underneath every blog post. Once you have this set up you should be thinking about other ways to get visitors to opt-in such as through a newsletter, whitepaper, webinars and demos.
Make Sure Sign-up Forms are Easy to Fill Out-most people are turned off by lengthy sign up forms. Keep them simple and easy to find.
Build Your Social Media Presence-social media is becoming more important for lead generation these days. Many companies are getting leads through social sites such as Facebook, Twitter, LinedIn, Pinterest and Instagram. When you use social media to increase leads you should use good quality photos, content and promotions.
Landing Pages-create landing pages that will attract visitors and increase leads. One way to determine if your landing pages are working is to test them. Try a few different versions until you find the one that increases your leads the most.
Using the Internet to increase leads is an important part of your overall marketing strategy. You can and should use landing pages, social media, opt-in offers and call-to-action buttons with the right colors to increase the amount of leads you get.