Media Marketing Strategies
Our long-term close relationships with top cable networks and short form expertise, allows us to purchase the best available time slots from 6:00AM-11:00PM. We secure a healthy mix of airing times in the morning, afternoon and evening, seven days a week, based upon availability. Our Media Specialist provides educated and strategic marketing insights on how placement may affect the product sales. The collaborative media strategies implemented are usually based on the following, if available: historical product sales results, analysis of customer demographics, product seasonality and telecast frequency.
What differentiates direct response television apart from other marketing efforts is the use of real world testing. Often DRTV media testing is conducted in a small scale market selection because it reflects national buying patterns, or in the past it has been a good predictor for a specific category, product or service.
Media tests help you gather the data, analytics and metrics on your specific product and help indicate if modifications to the creative need to be made. Once you determine the market receptivity, if desired, additional media packages can be purchased at a discounted rate.