The perfect infomercial is a balancing act between what the problem your prospective customer faces and how your product solves it. It leads a viewer to purchase your product while hopefully keeping them entertained along the way. The script isRead More
Innovation; it’s on every company’s to-do list. However, few companies actually achieve it. If you are a business owner, you are probably asking yourself how you can achieve innovation within your organization. While there is no clear cut path toRead More
Q. How did you come up with the Idea for PillRite? A. The idea for improving the pillbox stemmed from my own frustrations with managing my pills. None on the market were organized for an entire month. I came upRead More
In today’s competitive and convenience driven environment, consumers want to shop online from the comfort of their own home. An online shop is critical for businesses today. 51% of Americans prefer to do their shopping online, and this number continuesRead More
When you talk about using video and social media, there are a few different angles that need to be looked at. If a company is trying to promote their product on a social media platform, videos is likely the best option. TheRead More
The infomercial is a decades old form of media that is often thought of as traditional. With all the trends toward social media you may think they are not as relevant. Well, it turns out that is not the case!Read More
There are some infomercials that just stick with you. We’ve all been there, late at night watching the greatest pitch men and their innovative products. From Billy Mays to George Foreman, they resonated with America and consumers around the globe.Read More
A perfectly planned and delivered elevator pitch can help you to achieve your business goals. Or, if you get the pitch wrong, you’ll be left where you started with little to no interest in your idea. Because elevator pitches areRead More
Packaging has been a critical aspect of retail marketing for many years. Product differentiation can be effectively achieved through packaging, and a product package that wows the consumer can lead to increased sales and an edge over the competition. WhenRead More
Strong organization is one aspect that all successful small businesses share. Organization ensures that a business functions efficiently, leading to opportunities to reduce costs and increase profitability. A highly organized small business will also be more adaptable to change, andRead More
