The infomercial is a decades old form of media that is often thought of as traditional. With all the trends toward social media you may think they are not as relevant. Well, it turns out that is not the case!Read More

There are some infomercials that just stick with you. We’ve all been there, late at night watching the greatest pitch men and their innovative products. From Billy Mays to George Foreman, they resonated with America and consumers around the globe.Read More

A perfectly planned and delivered elevator pitch can help you to achieve your business goals. Or, if you get the pitch wrong, you’ll be left where you started with little to no interest in your idea. Because elevator pitches areRead More

Packaging has been a critical aspect of retail marketing for many years. Product differentiation can be effectively achieved through packaging, and a product package that wows the consumer can lead to increased sales and an edge over the competition. WhenRead More

Strong organization is one aspect that all successful small businesses share. Organization ensures that a business functions efficiently, leading to opportunities to reduce costs and increase profitability. A highly organized small business will also be more adaptable to change, andRead More

The digital marketing landscape is in a constant state of change. As technology advances, digital marketers need to adapt and innovate to reach the widest possible audience. As with every year, 2018 will come with its own challenges, as wellRead More

2017 was a good year for the economy in the United States. Economic growth over the year was the best that it has been in three years, and the stock market saw significant gains throughout the year, to finish up withRead More

It’s a new year and we are all setting new personal goals for 2018. You have probably resolved to eat right and exercise more, but have you thought of new goals for your company? We’re ready for 2018 and haveRead More

As Millennials age, they are becoming more financially stable and investing in their futures. A recent study indicated that Millennials prefer to keep their investments in line with their social, political and environmental values. Specifically, they want to make aRead More

Providing great customer experience is one of the most powerful ways to create brand loyalty and influence sales growth. As a business owner, customer experience includes everything that you do leading up to and during a sale, and also goesRead More