Participant Success Series: Live Fire LLC and E.J. Snyder

EJ Snyder

Kevin Harrington and the team are excited about the upward trajectory of their participant Live Fire Gear LLC, and their upcoming DRTV campaign. Live Fire Gear is the manufacturer of patent pending waterproof-fire starters. Their :60 spot was produced by and features E.J. Snyder from the hit TV show Naked and Afraid. The spot is scheduled to air in late June 2017, however, the owner of Live Fire Gear, Luke McConnell is already ecstatic about the success he has attained working with and Kevin Harrington. A behind the scenes video filmed at their shoot by production crew in the wilderness of Florida was cross promoted on social media, and has already gained over 8,000 views and growing.

Luke also had an opportunity to meet with Kevin Harrington and the advisory board at one of the quarterly Think Tank Events in February 2017. At the event David Dial, advisory board member, made several recommendations including new manufacturing, packaging and an introduction to potentially team-up with another one of our participants, Brad Fox of Catastrophe Candles. Luke signed a contract with David Dial based on his expertise in the industry. As a result, Live Fire Gear and Catastrophe Candles have struck a licensing arrangement for potential big-box retail and Luke is using David’s recommended manufacturer and designer and has reported they are both less expensive and better quality.

Additionally, Live Fire has recently secured a flash sale on Touch of Modern for 5 days. Luke is so impressed with the team that he’s asked them to evaluate another product for DRTV. That’s what we call building brand equity, taking a company to the next level and creating long-lasting professional relationships!

We are excited to see the future success that is in store for Live Fire LLC, and are proud to be a part of their growth. If you are interested in taking your business to the next level and partnering with Kevin Harrington please contact us at