The Best Marketer Wins, Every Time!


The Best Marketer Wins, Every Time! 

Regardless of how good your products or services are, how low they’re priced or the image and reputation of your manufacturers and suppliers, these things aren’t what really counts when it comes to your business being successful. What about location? That actually doesn’t matter much either, since you don’t have to be in a high traffic area or be highly visible to have a thriving business. 

Instead, what really matters, what truly counts, is the way you market your business. What is going to make the biggest difference in the growth of your business is how you let people know the advantages and benefits they’ll receive by doing business with you and what they’ll lose if they don’t. 

The bottom line is that by far, MARKETING IS THE SINGLE MOST IMPORTANT FACTOR in building your brand. The greatest products, lowest prices, good brand recognition, a stellar reputation and seamless customer service only go so far if you don’t have anyone to sell your products or services to. 

It’s almost impossible for your business to fail if you have qualified prospects actively and consistently seeking you out and practically standing in line to learn more about how you operate. 

How Do You Accomplish This? Today, Video Content Is KING! 

Not only is video the hottest trend in marketing, it’s also here to stay. From Instagram and Snapchat feeds, to long form YouTube content, marketing’s hottest, newest darling is video content. 

But, don’t just take our word for how video content is king. Here are some stats that really drive the point home. 

  • Facebook users watch 100 million hours of video each day 
  • 80% of 2020 IP traffic will be video 
  • Video accounts for 1/3 of online activity 
  • 90% of Americans aged 25 to 34 watch video online 

Why Is Video Content So Popular? 

Video is a quick and easy way for viewers to digest information, as well as an outlet that offers a real and personal experience for your followers. More and more consumers are searching for how-to videos over how-to articles, and this is largely due to the close similarity of “going live” and being there in person. Users are rejecting over-stylized Instagram posts and instead, going live to get a more raw take on a brand. Above all, video content is engaging, performing much higher than other post types on Instagram and Facebook. 

Video Content Is Not Just For Watching 

Not only is video content rapidly taking the dominant seat in how we consume content, but also how we communicate. Snapchat undoubtedly created waves with its introduction of an ephemeral video platform, with Facebook and Instagram quickly following suit with their own video creations. Rather than broadcasting to followers, these platforms are now more about 1-on-1 video chatting. 

Where Do I Start With Using Video Content Today? 

It’s simple. Complete and submit our online Product Inquiry Form, and we’ll contact you about potentially becoming a participant in the award-winning video media campaigns produced by with Kevin Harrington!