The Importance of an Online Brand Presence

Google. Facebook. Instagram. YouTube. Sites like these have become important to everyday life. But they’re also vital to business. Successful businesses have an online presence because they recognize that the first thing people do when they want to find a product is  search online. Companies recognize that this is not a mere trend, but the way things are in the digital age. There are smartphones in almost every pocket, and each of these mini-computers have the power to connect users with anyone—or any business—in the world.

Kevin Harrington,  widely noted for his intense presence on television, sees the importance of his direct response company using social media to help expand his brand’s sales footprint.  Having a web presence isn’t just using a few social media sites. It is also important to have—and to maintain—a professional looking website. You’ll want to do everything you can to ensure that the first time a customer looks at your brand,  it comes across as professional and enticing to customers.

Website

The first impression a business makes is  usually through their website. Just like a first date, a good impression can determine if there will be a second date and maybe even a relationship.  A good website is more than something that looks good: a good website will have a positive visual design, and it will have good form and function that will make it easy and convenient for a visitor to find what they are looking for. A good landing page for a website will have the logo or  other branding element. It will also feature a description or title that tells a visitor what you offer. It’s also important to include call to action button as well as a menu button to help them search your brand. There can be other elements, but these are the absolute basics.

Social Media

It can’t be overstated how important social media presence is to the success of business. Direct response companies can take advantage of social media by determining which social platform their  targeted demographic are most likely to visit. It is estimated that there will be more than three billion individuals using social media within the next two years. Those are all potential customers using alternative means to find a product or service.  Find out who your potential customers are and what social media platforms they visit and start your social media campaign there.

Do you have a product that is targeted to millennials?   If so, your social media efforts will be best used by targeting Instagram and Snapchat.  Is your product aimed at Gen Xer’s? Your campaign may be best targeted at Instagram and LinkedIn users. The thing to keep in mind is that social media is not a one size fits all proposition. You can increase your company’s presence on any or all social media platforms, but each platform attracts visitors of different demographics. It is important to aim your campaign specifically at each demographic that matches with your product.  The most important thing to remember is that social media is part of society now. Take advantage of it to help drive your business, and don’t underestimate the importance of an online brand presence in 2019.