Video Production

Strategy – Communication - Execution is a full service, award-winning production company providing HD broadcast quality productions. Our in-house production team consists of talented writers, producers, directors, crew and editors. We focus on the brand story, in order to execute flawless productions with attention to detail, delivering a first class production.

One of our key strengths is pre-production, which is one of the most important elements in the entire production process. From the onset, we work collaboratively with our participants to determine the most creative visual and the most effective and persuasive messaging goals for the DRTV/ BRTV spot.

Our first step is to learn more about your company, product or service. Once we’ve gathered that knowledge, we’ll work together to determine the best positioning to convey a persuasive message. It’s important to us that our goals and vision align with that of our participant.

We believe that one of the most important steps in the entire process is the script and creative. This is where we develop the content and tone, taking on the personality of your organization and staying consistent with your branding and marketing efforts. The goal is to bring your product or service to life and compel viewers to become buyers.

Once the scripts are approved, we coordinate the shoot – production. This consists of confirming a shoot date, location, talent and positioning your product in the best light. We use state-of-the art RED cameras, lenses, lighting and filters to capture the best footage.

Upon completion of filming, we transition to post-production for editing, professional voiceover, sound effects, computer graphic imaging (CGI’s) and music to bring the spot to life. When editing is complete, we’ll upload the commercial spot and request your comments and feedback, prior to final edit approval. When approved, we’ll grant the licensing rights and commence airings in the markets and cable networks previously determined.