What COVID-19 Means for Marketing

Meet Kevin Harrington

Kevin Harrington

Pioneer of the Infomercial & Celebrity Entrepreneur

Kevin Harrington is known as the Inventor of the Infomercial, As Seen On TV Pioneer, Co-Founder of the Electronic Retailers Association (ERA) and Co-Founder of the Entrepreneurs’ Organization (EO). Kevin is considered one of the most successful entrepreneurs with a track-record of excellence that spans over the past 40 years. He’s been responsible for the launch of over 20 businesses that have each had sales over $100 million.

Kevin has had involvement with over a dozen public companies, and has successfully launched over 500 innovative products, generating more than $5 billion in global sales. He’s been involved with iconic brands and celebrities such as Jack Lalanne, Tony Little, George Forman and Kim Kardashian, to name a few.

Kevin’s expertise ranges from innovative product development, product design, product launches and infomercial products and production. In 2012, Kevin was presented with the Lifetime Achievement award at the Moxie Gala. This prestigious award is only presented to those whose work has impacted the industry in a significant manner as determined by industry leaders and the public. Kevin joins the ranks of other prominent personalities as Suzanne Somers, Billy Mays, Katie Williams, Earl Greenburg, Tim Hawthorne, Rob Woodrooffe, Joe Segal, Greg Renker, Ron Popeil and Mike Levey.

Kevin is well-known for his international business experience, opening distribution outlets in over 100 countries. Kevin is considered a key person of influence in the industry. His reputation is the reason Mark Burnett hand-picked him to become an Original Shark on Shark Tank, where he filmed over 175 segments. Kevin recently embarked upon a new venture, which allows him to continue his search for the next innovative product, service or idea and present them through an omni-channel DR marketing strategy to his millions of fans and followers.

Kevin’s Award-Winning Production Team

As the Celebrity Influencer of AsSeenOnTV.pro, Kevin is backed by an award-winning DRTV / BRTV production company consisting of producers, scriptwriters, directors of photography, videographers, editors, marketers, advertising experts, web developers, search engine optimization specialists (SEO) and social media specialists. Our state-of-the-art 25,000+ square foot studio in sunny Florida produces cutting-edge DRTV / BRTV spots. Our Dream Team is a collective group of strong creative minds with years of experience that pride themselves on developing the best DRTV / BRTV campaigns. We care about the project and process – it’s about building great relationships, offering a wonderful experience and achieving an amazing product. Let us take your product to the next level.