ERA D2C Convention and What to Expect

business convention

The ERA D2C Convention is the one show for the direct-to-consumer industry. Featuring top notch, industry-focused education sessions; outstanding networking opportunities including the Opening Reception; and special events including the ERA Moxie Awards Gala; the convention is a must-attend event for the industry. This year’s event will happen at the Wynn Hotel October 2-5, 2017 in Las Vegas, Nevada, and it is the only experience that brings you face-to-face with today’s leaders and innovators in direct response – marketers who blend traditional and digital media to tell compelling stories that drive sales. (source:

Why D2C Convention is Good for Business

Find new suppliers, connect with current partners, and make connections that drive your business forward. Unlike other industry events, D2C is where the VIP’s do business. If you think you’ve already met everyone interested in the power of video, think again. Each year there are over 1,000 first time attendees who are exploring new business opportunities and new vendors.

Share ideas with the big-leagues

Attending the event will gain you access to invest in the future of your business by attending educational seminars. Plan your day accordingly, and stop by different meetings of interest. Take an hour to stop by the Think Tank for an in-depth Masters Series session, or stop by the Learning Lounge for quick tips on how to improve your business performance. When the entire industry gets together at D2C, you can share ideas, talk about your challenges, and collaborate with your peers on new solutions.

Attend the Award Gala

The ERA Moxie Awards Gala is direct response marketing’s premier celebration, honoring the best campaigns of the year. The Gala features live music, exceptional dinner and terrific company. Our very own, Kevin Harrington, is a founding member of the ERA, and had the privilege to be honored with the esteemed 2012 Lifetime Achievement Award at the annual Moxie Awards Gala at the D2C Convention.

The Lifetime Achievement Award, which is not given out every year, is awarded to a deserving member whose work has had a visible impact on the industry and has been widely acknowledged by colleagues and the public. “As a founding member of ERA and as a marketing innovator, Kevin Harrington has made an indelible imprint on the direct response marketing landscape through his contributions as both a successful entrepreneur and as a highly-respected industry thought leader. We are proud to name Kevin as this year’s Lifetime Achievement Award recipient,” said ERA President and CEO Julie Coons when interviewed in 2012.


There is much information to be shared, learned, and recognized every year at the D2C convention. If you have not yet had the opportunity to attend, hopefully this year will be your chance! The entire direct to consumer industry will be there. Will you?